How Amazon will revolutionize the future of television advertising

This article describes how Amazon will revolutionize advertising by offering video at scale with closed-loop measurement.


“It’s Amazon.” That was Sir Martin Sorrell’s answer to the question, “What keeps you up at night?” (O’Reilly, 2017). Not Google or Facebook, but the new kid on the advertising block. The for

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands