How advertisers can keep mobile users engaged and reduce video-ad blocking: Best practices for video-ad placement and delivery based on consumer neuroscience measures

Advertising researchers do not understand fully the impact different advertisement placement and delivery vehicles have on the mobile user's experience.

MANAGEMENT SLANT

  • Biometrics, integrated with electroencephalography, eye tracking, and facial affect metrics, allow for a real-time, systematic evaluation of attention, engagement, and emotion during the mobile user’s experience.
  • Incentivizing advertisements increases view rates, positive emotions during advertisements, and brand recall.

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