Fraud in Digital Advertising: A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic

This article describes the ways in which digital advertising fraud is being committed, as well as outlining how marketers should respond.

Fraud in Digital Advertising: A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic

Gian M. Fulgoni

comScore, Inc.

INTRODUCTION

Fraud long has been known to be one of the most troublesome issues on the Internet, with...