Examining Consumers’ Multiplatform Usage and Its Contribution to Their Trust in Advertising: The Impact of the Device on Platform-Use Frequency and Trust in Advertising across Platforms

Advertising is evolving rapidly as digital and mobile technologies continue to develop. These platforms offer consumers unique experiences and a diverse selection of content.
Stewart and Cunningham

MANAGEMENT SLANT

  • As more users migrate to mobile platforms from more traditional media, telecommunications, and entertainment devices, advertisers must comprehend potential changes in consumer trust.
  • Younger adults use mobile platforms...
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