Examining Consumers’ Multiplatform Usage and Its Contribution to Their Trust in Advertising: The Impact of the Device on Platform-Use Frequency and Trust in Advertising across Platforms

Kristin Stewart and Isabella Cunningham

Advertising is evolving rapidly as digital and mobile technologies continue to develop. These platforms offer consumers unique experiences and a diverse selection of content.
Stewart and Cunningham

MANAGEMENT SLANT

  • As more users migrate to mobile platforms from more traditional media, telecommunications, and entertainment devices, advertisers must comprehend potential changes in consumer trust.
  • Younger adults use mobile platforms...

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