Effects of differential enhancements on mail response rates

Jerry Kossoff and Rebecca McPheters

This article describes the results of a series of tests to determine the effects of a variety of techniques on response rates to mail surveys.

Effects of Differential Enhancements on Mail Response Rates

Rebecca McPhetersMcPheters & Company andJerry KossoffBeta Research

Following the attacks that occurred on September 11, 2001 and the subsequent anthrax scares, Beta Research and McPheters &...

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