MANAGEMENT SLANT
- The common strategy of using fast speech style to convey information in a short period should be avoided if the goal is for listeners to understand and better remember the information.
- Optimal timing is about 180 words per minute...
Do your ads talk too fast to your audio audience? How speech rates of audio commercials influence cognitive and physiological outcomes
Speech rate plays a critical role in understanding speech and therefore in advertising messages. Announcers tend to speak fast in radio and television commercials.
