Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes

This paper reports on the findings of a survey about attitudes now, and predictions for the future, regarding web advertising versus other media, with college students as the target.

Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes

Lana K. Brackett and Benjamin N. Carr, Jr.Roger Williams University

The question has been raised as to whether internet advertising is ready for prime time (Dreze and Zufryden,...

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