Culturally Customizing Websites for U.S. Hispanic Online Consumers

Nitish Singh, Daniel W. Baack, Arun Pereira and Donald Baack

The U.S. Hispanic online market consists of the most affluent and educated members of the U.S.

Culturally Customizing Websites for U.S. Hispanic Online Consumers

Nitish Singh and Arun PereiraSt. Louis University

Daniel W. BaackBall State University

Donald BaackPittsburgh State University

INTRODUCTION

Hispanic consumers are an increasingly desirable target...

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