Cross-Platform Advertising: Current Practices and Issues for the Future

This article looks at how cross-platform advertising is reshaping both legacy and digital media through any number of shared configurations.

Cross-Platform Advertising: Current Practices and Issues for the Future

Peter Neijens and Hilde Voorveld

The Amsterdam School of Communication Research (ASCoR)

Editor’s Note:

For the past six issues of the Journal of Advertising Research we have asked...