Cross-Platform Advertising: Current Practices and Issues for the Future
Peter Neijens and Hilde Voorveld
The Amsterdam School of Communication Research (ASCoR)
For the past six issues of the Journal of Advertising Research we have asked a series of leading academics and practitioners to offer brief commentaries. The marketing ecosystem is changing so quickly and completely that researchers are challenged to keep pace with best current practices – before those practices become yesterday's news. "Speakers Box" attempts to bridge the gap between the length of time it takes to produce work that satisfies the rigorous demands of...