Cross-Platform Advertising: Current Practices and Issues for the Future

This article looks at how cross-platform advertising is reshaping both legacy and digital media through any number of shared configurations.

Cross-Platform Advertising: Current Practices and Issues for the Future

Peter Neijens and Hilde Voorveld

The Amsterdam School of Communication Research (ASCoR)

Editor’s Note:

For the past six issues of the Journal of Advertising Research we have asked a series of leading academics and practitioners to offer brief commentaries. The marketing ecosystem is changing so quickly and completely that researchers are challenged to keep pace with best current practices – before those practices become yesterday's news. "Speakers Box" attempts to bridge the gap between the length of time it takes to produce work that satisfies the rigorous demands of...

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