MANAGEMENT SLANT
- Companies that engage in corporate social responsibility activities reap the benefit in the form of improved market share.
- Carrying out community and environmental activities leads to better performance in the short and the long...
Corporate Social Responsibility and Marketing Performance: The Moderating Role of Advertising Intensity
The link between corporate social responsibility (CSR) initiatives and company performance has been researched extensively, but the findings have been inconclusive or even conflicting.
