Cinema Advertising Re–considered

Charles Foster, M.T Ewing and Erik Du Plessis

A worldwide surge in cinema advertising expenditure underscores the need for additional research into the medium's impact and effectiveness.

Cinema Advertising Re-Considered

Michael T. EwingErik du Plessis andCharles Foster

As an advertising medium, cinema has traditionally been favored by local retailers and service providers. However, a number of recent developments have impacted positively...

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