Lagomarsino and Suggs

MANAGEMENT SLANT

  • Children’s preference for cartoon images of healthy-food items, as compared with other visualizations, does not translate into their consumption intentions.
  • When marketing healthy foods to children, it may be more effective to use photos of healthy foods rather than cartoons or other animations.
  • The use of a mix of visualizations techniques may maximize the attention to and adoption of healthy food marketed to children.
  • The use of peer modeling to advertise healthy-food consumption does not seem to be an effective visual technique.