Checking the Pulse of Print Media: Fifty Years of Newspaper and Magazine Advertising Research

This article examines the state of newspapers and consumer magazine print advertising as reflected in the public research literature over the past 50 years.

Checking the Pulse of Print Media: Fifty Years of Newspaper and Magazine Advertising Research

Gergely Nyilasy

University of Melbourne

Karen Whitehill King and Leonard N. Reid

Grady College of Journalism and Mass Communication, University of Georgia

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