MANAGEMENT SLANT
- Youths have a keen awareness that recreational marijuana legalization is new, and the extent of possible harmful effects on youths are relatively unknown. Youths do not want to be experimented on.
- Young people value their brains and want to protect them from harm. Future counter-marketing efforts could leverage this insight for marijuana or other undesirable products and behaviors for youths.
- Youths want to be given factual information with which to make their own decisions about marijuana use. Ads should use messaging that cites credible...