Brand advertising as creative publicity

Helen Bloom, Rachel Kennedy, Andrew Ehrenberg and Neil Barnard

Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade.

Brand Advertising As Creative Publicity

Andrew EhrenbergSouth Bank UniversityNeil BarnardSouth Bank UniversityRachel KennedyUniversity of South Australia andHelen Bloom

Brand advertising seems to work mainly by creatively publicizing the brand, without trying...

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