Bloggers’ Motivations and Behaviors: A Model

During the past few years, there has been an exponential growth of blogs, and behind these blogs are numerous bloggers who create and manage them.

Bloggers' Motivations and Behaviors: A Model

Chun-Yao HuangNational Taiwan UniversityYong-Zheng ShenYuan Ze UniversityHong-Xiang LinOvisLink CorporationShin-Shin ChangNational Taiwan University

But you cannot afford to close your eyes to them, because they are simply the most explosive outbreak in the information world since the Internet itself.

-BusinessWeek, May 2, 2005


Blogs have been making more and more fanfare in the business press, partly owing to the exponential growth of the blogsphere, and partly owing to the threat as well as opportunities that blogs bring forth to various media-related industries. According to Technorati,...

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