Are You Using the Right Mobile Advertising Metrics? How Relevant Mobile Measures Change the Cross-Platform Advertising Equation

This article examines the correct use of mobile advertising metrics and how they can help advertisers rethink their cross-platform campaigns.
Numbers, Please

INTRODUCTION

When digital advertising spending surpassed television advertising spending in 2016, it offered a clue to what the future held in mobile. In 2016, mobile advertising spending drove 50 percent of digital advertising dollars....

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