Analyzing the click path of affiliate-marketing campaigns: Interacting effects of affiliates’ design parameters with merchants’ search-engine advertising

Service providers increasingly use multiple channels for their advertising. One compelling combination integrates affiliate marketing with search-engine advertising.
Olbrich, Bormann, and Hundt

MANAGEMENT SLANT

  • Search-engine advertising might cannibalize the effects of an affiliate-marketing campaign. Merchants should evaluate the overall effect of both channels.
  • The rank in search-engine advertising has...
Not a subscriber?

Schedule your live demo with our team today