Agency Creativity: Teams and Performance – A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance
University of Westminster
King's College London
MANAGEMENT SLANT...
Agency Creativity: Teams and Performance—A Conceptual Model Links Agency Teams’ Knowledge Utilization, Agency Creativity, and Performance
Agency creativity is a product of team efforts whereby members interact to share knowledge, skills, and expertise to produce creative campaigns.
