A Status Report on Podcast Advertising

Podcasting has begun to capture the public’s imagination. Content creators are now providing a growing stream of intriguing and diverse content for downloading on MP3 players or personal computers, allowing consumers to control the time and place of their viewing or listening.

A Status Report on Podcast Advertising

Daniel M. HaygoodUniversity of Tennessee

Podcasting is a relatively new phenomenon, but one that is already driving change in how audiences consume and interact with media content. City streets, offices, and college campuses are full of people plugged into their MP3 players listening to or watching portable, self-contained news, sports, or entertainment content. A quick visit to the Podcast Alley, iTunes, or PodcastPickle directory sites reveals an expanding selection of video and audio podcasts, ranging from standards such as ESPN's Pardon the Interruption and NBC's Meet the Pressto the...

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