A SPECIAL REPORT FROM THE
The Foundations of Quality Initiative: A Five-Part Immersion into the Quality of Online Research
Surveys & Forecasts, LLC
Raymond Pettit and Joel Rubinson
The Advertising Research Foundation
In the pages that follow, the Journal of Advertising Research presents the preliminary results of a quality-of-research initiative—a Foundations of Quality (FoQ) collaboration that includes the likes of Procter & Gamble, The Coca-Cola Company, Kraft, Microsoft, Bayer, Capital One, General Motors, and ESPN. It’s a program driven by the research community with contributions from 17 sample providers who account for an estimated 75...