Campaign details
Brand: Perly Brand owner: COPAG Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Dairy products, fats, oils Media channels: Social media, Online display, Websites & micrositesBudget: Up to 500k
Executive summary
COPAG, the largest agricultural cooperative in Morocco, launched a campaign to gain visibility and encourage adoption of its new processed cheese product in Moroccan houses. The processed cheese sector in Morocco is very competitive with a historical leader that has the largest market share and is top-of-mind for Moroccan consumers....