Janssen Pharmaceutical: Fact fashion

Fact Fashion, a clothing initiative, launched a campaign in Japan to educate the public about psoriasis, empower patients to increase their self-esteem and better manage their condition and engage dermatologists.


People with psoriasis cannot wear clothes they like and experience clothing as a physical and emotional burden. Furthermore, there are no specially designed clothes that specifically address Psoriasis condition. To address these unmet needs, we blazed paths where others feared to go in the spirit of Janssen's promise. We took COURAGE to step into a totally unknown area. We created FACT FASHION - the world's first pharma-led clothing initiative for psoriasis patients that is comfortable to wear, does not aggravate physical symptoms, and allows them to express themselves. FACT FASHION leverages fashion to communicate facts about Psoriasis and drive...

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