Janssen: Listen to our voices

Public relations firm Ketchum Brazil increased social media impressions and overall coverage for Janssen, a pharmaceutical company, by displaying the creative work of a musician with schizophrenia.

Overview

Pharmaceutical marketing is strictly regulated in Brazil, restricting consumer advertising/promotion of prescription drugs by brand name. As the maker of a flagship medication for the treatment of schizophrenia, Janssen tasked us with creating...

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