Janssen: Journey for inspiration

Edelman, a public relations company, worked with Janssen to address and educate the public on depression in Brazil with an interactive game.

Case study film

Context & Objectives

Depression is considered the leading cause of disability globally, with 300 million people of all ages impacted. The World Health Organization indicates 70% of people face serious access barriers to proper treatment, from a lack of resources to significant social stigma. In Brazil, 97% of suicide cases are related to mental disorders, mostly depression. Unfortunately, 60% of depression patients have been the target of prejudice about the disease.

Besides reducing social stigma, it's also important to highlight depression and the need to identify symptoms and remain diligent in pursuing the best treatment option for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands