Janssen: Depression looks like me takes aim at mental health representation

Janssen, a pharmaceutical company, created a content-led campaign aimed at improving awareness of depression in the US LGBTQ+ community, achieving effective media coverage and driving conversions to Janssen’s commercial site.


We are in a crisis. Today, 21 million American adults have major depression. Its symptoms and experiences are unique to everyone, making it difficult not only to live with, but also to talk about.

Just Google "what does depression look like?"...

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