Janssen Brasil: Life deserves a breath

Pharmaceutical firm Janssen ran the Life Deserves Breath campaign to raise public and healthcare professionals' awareness of pulmonary arterial hypertension (PAH) and increase demand for its PAH treatments in Brazil.

It Started with a Symbol of Hope

Pulmonary Arterial Hypertension (PAH) is a debilitating and potentially life- threatening form of high blood pressure, where blood vessels in the lungs are narrowed, blocked or destroyed, overworking and weakening the heart.

Just diagnosing PAH is a problem. While young adults, especially women, are often affected, many take years to reveal symptoms, while others have episodes of malaise that go misdiagnosed and mistreated.

Because of the challenging diagnosis, it's estimated that half of PAH patients in Brazil have yet to be identified.

But when PAH hits, there is no mistaking it. Pulmonary...

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