Campaign details
Brand: James Hardie Brand owner: James Hardie Industries Entrant company: Ogilvy AustraliaIdea creation: Ogilvy Sydney Market: Australia Sector: Property & construction Media channels: Search marketing, Programmatic display, Social media, Sponsorship - media, Content marketing, Online display, Video on demand, Magazines - consumer Budget: 1 - 3 million
Executive summary
For over 10 years, James Hardie attempted to disrupt the residential building sector with ‘fibre cement’ cladding, an alternative product to traditional brick and concrete materials. All to no avail.
It...