Jaguar Land Rover: Land Rover Defender – 'Just Add Water. And Mud. And Ruts. And Rocks…'

Land Rover, an automobile brand, encouraged consumers to attend a Land Rover experience day in the UK.

Campaign details

Agency: Edit and Spark44Client: Jaguar Land RoverCampaign Name: Land Rover Defender - 'Just Add Water. And Mud. And Ruts. And Rocks...'

When the manufacture of Land Rover Discovery (LR4) ceased in 2016 some customers were left alienated by its replacement.

The release of New Defender in 2019 was a chance to offer them the car they'd been waiting for.

Strategy

With dramatic interior and exterior updates, motorists feared New Defender had 'gone soft'.

So they were invited to an unmissable Land Rover Experience to prove that the new Defender was more capable than...

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