Jägermeister: Bugger Off Copycats

Josh Cheung, Tim You

Jägermeister, the liquor brand, launched a campaign to win back its market share in China.

Campaign details

Brand: JägermeisterBrand owner: Mast-JägermeisterEntrant company: BBDO China - China (mainland)Idea creation: BBDO ShanghaiMarket: Greater ChinaSector: Alcoholic drinksMedia channels: Word of mouth, Influencers, KOLs, Online videoBudget:Up to...

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