Jacobs: Welcome to Cheddar Town

Mini cheddars, a British snack brand, released a cartoon TV ad called Cheddar Town to increase annual sales value by 9%, broaden the user profile, and increase penetration, spontaneous awareness and frequency.

Campaign details

Brand: Jacobs Mini Cheddars Brand owner: Pladis Entrant company: Manning Gottlieb OMD Idea creation: TBWA London Market: United Kingdom Sector: Savoury snacks, potato chips Media channels:Online video, Point-of-purchase, In-store, Social media,...

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