What is it all about?
As part of International Women's Day, the #PonteEnMiPiel campaign was launched, an initiative of Duet Soap based on a social experiment that invites men to put themselves in women's shoes and react to acts of violence.
Through the publication on Instagram of a video of men's reactions to seeing acts of violence against women and the creation of an alternate account of Carlos Scavone @carlosscavone (actor) in the event that he was born a woman. Messages and data were transmitted to make visible all types of gender violence to which women are exposed, from micromachismo to feminicides.
What was the challenge?
To reinforce...