Jabón Duet: #PonteEnMiPiel

Duet Soap, a soap manufacturer, launched a campaign in Ecuador to raise awareness of the reality of violence experienced by women and to sensitize men to put themselves in women's skin and react against gender violence.

What is it all about?

As part of International Women's Day, the #PonteEnMiPiel campaign was launched, an initiative of Duet Soap based on a social experiment that invites men to put themselves in women's shoes and react to acts of violence.

Through the publication on Instagram of a video of men's reactions to seeing acts of violence against women and the creation of an alternate account of Carlos Scavone @carlosscavone (actor) in the event that he was born a woman. Messages and data were transmitted to make visible all types of gender violence to which women are exposed, from micromachismo to feminicides.

What was the challenge?

To reinforce...

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