ITV forecasts 1.5% ad revenue drop this year, despite World Cup boost

Celeste Huang

A brief summary of ITV’s latest Q3 2022 results and the wider UK ad market ahead of the FIFA World Cup.

ITV has forecasted a dip in advertising revenue in its 2022 end-of-year result, despite the anticipated ad spend boost from the men's FIFA World Cup, which takes place in Qatar from 20 November to 18 December. 

Following ITV’s Q2 results, where ad revenue was down five percent year on year, its latest Q3 earnings reported that total advertising revenue was down 2% over the nine months this year. 

ITV expects its end-of-year ad revenue to be down between 1% and 1.5%, but with a 3% year-on-year increase in the month of November and a 5% to 10% increase in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands