They say that just one good conversation can change your life.
What about 100 million?
This is a paper about how creative strategy helped ITV build a platform that drove over 100 million conversations.
Conversations that, over the past five years, sparked government action, inspired school assemblies, and made a heritage broadcaster relevant to British culture again.
This is a paper about how ITV got Britain talking.
But it's also a paper about how ITV rediscovered its ability to make a difference in the world. And how other brands can too.
This is a paper about how brands can be...