ITV: Britain get talking

Television network ITV increased positive sentiment and its role in UK culture with its Britain Get Talking mental health platform.

They say that just one good conversation can change your life.

What about 100 million?

This is a paper about how creative strategy helped ITV build a platform that drove over 100 million conversations.

Conversations that, over the past five years, sparked government action, inspired school assemblies, and made a heritage broadcaster relevant to British culture again.

This is a paper about how ITV got Britain talking.

But it's also a paper about how ITV rediscovered its ability to make a difference in the world. And how other brands can too.

This is a paper about how brands can be...

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