Campaign details
Brand: ITV and Veg PowerAgency: adam&eveDDB
Summary
Childhood obesity is at an all-time high. Vegetable consumption is at an all-time low. We eat fewer vegetables now than in the 1980s. To create a healthier future ITV & VegPower...
ITV and Veg Power: Eat Them to Defeat Them - How making veg bad did a lot of good
ITV, a television network, and VegPower, a non-profit company, collaborated on a campaign in the UK to tackle child obesity by getting kids to eat their vegetables.
