ITV / Veg Power: Eat Them to Defeat Them

Veg Power, a campaigning group for vegetables from the Food Foundation, partnered with ITV to launch Eat Them to Defeat Them in the UK, a campaign that framed vegetables as villains and children as superheroes to encourage them to eat more vegetables.

Selected creative: ITV / Veg Power – Eat Them to Defeat Them

Read the full campaign case study

Credits

Agency: adam&eveDDB London / Goodstuff London / EssenceMediacom LondonAccount Director: Mitch LovichAccount Executive: Clive OlamijuAgency Producer:Sally...

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