ITV / Veg Power: Eat Them to Defeat Them

Veg Power, a campaigning group for vegetables from the Food Foundation, partnered with ITV to launch Eat Them to Defeat Them in the UK, a campaign that framed vegetables as villains and children as superheroes to encourage them to eat more vegetables.

Selected creative: ITV / Veg Power – Eat Them to Defeat Them

Read the full campaign case study

Credits

Agency: adam&eveDDB London / Goodstuff London / EssenceMediacom LondonAccount Director: Mitch LovichAccount Executive: Clive OlamijuAgency Producer: Sally PritchettArt Director & Copywriter: Mark Lewis / Matt FitchChief Creative Officer: Richard BrimChief Executive Officer: Mat GoffExecutive Strategy Director: Martin BeverleyPlanner: Sara KeeganPlanning Director:Hugh De Winton...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands