It’s the product, stupid …

This article argues that the perceived weakness of marketing in the boardroom is not because marketing in complex and 'in transition', but because marketers fail to deliver their core responsibility: strong brands delivering consumer-led growth.

It's the product, stupid ...

Andrew Seth

Marketing people traditionally complain about their unimportance in corporate structures, and bewail their short tenures. Production directors remain in post a lifetime, CFOs are stable as rocks and often graduate...

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