It's the culture, stupid! A cross-cultural comparison of data collection methods

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.

It's the culture, stupid! A cross-cultural comparison of data collection methods

Bart Wichers and Evelien ZengerinkTNS NIPO, Netherlands

INTRODUCTION

Although market research is already an established area of expertise, the subject is still very alive and...

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