It's the culture, stupid! A cross-cultural comparison of data collection methods

Bart Wichers and Evelien Zengerink

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.

It's the culture, stupid! A cross-cultural comparison of data collection methods

Bart Wichers and Evelien ZengerinkTNS NIPO, Netherlands

INTRODUCTION

Although market research is already an established area of expertise, the subject is still very alive and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands