It's Only Natural

In this 2009 article, marketers are urged to maintain a "heterogeneous", multicultural staff, and to carry these ideals through to campaigns.

It's Only Natural

Chris Warren

When staff members enter Yolanda White's office and take a seat at her round table, they know not to hold their tongues. White, who is assistant vice president of African American marketing at Coca-Cola North America, routinely holds what she calls “the great debate” with her coworkers as they look to craft more effective multicultural marketing campaigns. One of the things that make these sessions so helpful – besides simply being an open forum for dialogue – is that the staff arrayed around her is as diverse in age and background as the African American...

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