It's not how good you are, it's how good you want to be? Are market researchers really up for 'reconstruction'?

Dr David Smith

Discusses the new demands being made of market researchers as they change under client pressure from being data providers and interpreters to trusted consultants.

It's Not How Good You Are, It's How Good You Want To Be! Are Market Researchers Really Up For 'Reconstruction'?

Dr David Smith Incepta Marketing Intelligence

'There is no security in life, only opportunity.' (Mark Twain)

We have become tired of listening to navel-gazing debates about market researchers' ability to cope with the different 'paradigms' through which we have, by and large, very successfully travelled over the years. But we cannot automatically assume that our industry can sail through this latest 'reconstruction' of our industry with the same effortless...

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