It's engagement, but is it research?: Effectively engaging decision makers

Alex Johnston

The article discusses engagement and how research is involved in it, specifically between internal decision makers and customers and between decision makers and market research.

It's engagement, but is it research?: Effectively engaging decision makers

Alex JohnstonJigsaw Research Limited, United Kingdom

INTRODUCTION

The impetus for writing this paper came from a realisation that use of engagement approaches is increasing, or at...

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