'It's as Vital as the Air That They Breathe . . .'
The Development of a Segmentation of the Baby Milk Market
Julie Hindmarch and Chrissie WellsLeapfrog Research & Planning
Fidelma PriceSMA Nutrition
BACKGROUND
SMA Nutrition infant formula was...
‘It’s as vital as the air that they breathe …’
With a relatively stagnant market, regulated to the point of no advertisements, SMA baby milk was hoping to increase its awareness of the sector.
