‘It’s as vital as the air that they breathe …’

With a relatively stagnant market, regulated to the point of no advertisements, SMA baby milk was hoping to increase its awareness of the sector.
  

'It's as Vital as the Air That They Breathe . . .'

The Development of a Segmentation of the Baby Milk Market

Julie Hindmarch and Chrissie WellsLeapfrog Research & Planning

Fidelma PriceSMA Nutrition

BACKGROUND

SMA Nutrition infant formula was...