It's as vital as the air that they breathe…"

Fidelma Price

Describes a segmentation research study of the baby mik market for SMA Nutrition, and how it was used.

'It's As Vital As The Air That They Breathe' The Development Of A Segmentation Of The Baby Milk Market By SMA Nutrition And Leapfrog Research & Planning

Julie Hindmarch and Chrissie Wells Leapfrog Research & PlanningFidelma Price SMA Nutrition

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