It’s a marketer! It’s a CMO! It’s a ... growth champion!

John Wolfe

This article reports on a recent ANA survey amongst Chief Marketing Officers (CMOs). As a group, CMOs suffer an unprecedented level of pressure, and their tenure tends to be short.

It's a marketer! It's a CMO! It's a ... growth champion!

John Wolfe

Life is lone at the top, goes the old cliché, but when it comes to being a chief marketing officer, it can also be perilously short-lived.

The reasons for the lack of job security...

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