It’s a marketer! It’s a CMO! It’s a ... growth champion!

John Wolfe

This article reports on a recent ANA survey amongst Chief Marketing Officers (CMOs). As a group, CMOs suffer an unprecedented level of pressure, and their tenure tends to be short.

It's a marketer! It's a CMO! It's a ... growth champion!

John Wolfe

Life is lone at the top, goes the old cliché, but when it comes to being a chief marketing officer, it can also be perilously short-lived.

The reasons for the lack of job security include all the usual explanations that could impact an executive in almost any high-profile position inside a major corporation. But in the case of CMOs, the pressures are particularly acute, since they are embroiled in an industry of seemingly endless and rapid change.

Every executive involved in marketing a consumer product or...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands