It’s 2005. What’s New In Gay And Lesbian Marketing?

This article discusses the size and nature of the gay and lesbian market in the US; brands which are targeting this market; effective creative strategies; and the media options to do so, particularly the use of gay media.

It's 2005. What's New In Gay And Lesbian Marketing?

Stephanie K. Blackwood

Arthur R. Korant

From Advertising Age, August 28, 1972:

“Advertising clearly isn't treating the gay movement as a viable market, deserving of special campaigns and special treatments,...