ITC Limited: Nimyle Cleaning Champions – Men Who Mop
Nirav Parekh, Ramana Charan
ITC Limited, a fast-moving consumer goods brand, launched a campaign in India to grow the brand across West Bengal, Tamil Nadu and Andhra Pradesh, and get people to reconsider their floor cleaner brand.
Campaign details
Brand: ITC Brand owner: ITC Entrant company: ITC LimitedIdea creation: Ogilvy Mumbai Market: India Sector: Cleaners & detergents Media channels: Competitions & contests, Online video, Social mediaBudget: 500k - 1 million
Executive summary
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