ITC Limited: B-natural – a ‘made in India’ brand acquires no.1 position on Amazon

ITC Ltd, a fruit juice brand in India, increased sales and category growth by advertising the health benefits and wholesomeness of their product in online advertisements.

Campaign details

Brand: ITC LimitedAgency: Performics IndiaRegion: APAC

Strategy

Objective

ITC Ltd.'s - B-Natural is an Indian fruit juice brand and the 5th largest brand in India's fruit juice category which is dominated by Dabur's Real and PepsiCo's Tropicana....

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