ITC Limited: B-natural – a ‘made in India’ brand acquires no.1 position on Amazon

ITC Ltd, a fruit juice brand in India, increased sales and category growth by advertising the health benefits and wholesomeness of their product in online advertisements.

Campaign details

Brand: ITC LimitedAgency: Performics IndiaRegion: APAC

Strategy

Objective

ITC Ltd.'s - B-Natural is an Indian fruit juice brand and the 5th largest brand in India's fruit juice category which is dominated by Dabur's Real and PepsiCo's Tropicana. B-Natural's USP lies in its ingredients and preparation methods in order to give the most authentic taste to consumers. B-Natural's entire range of fruit juices is made from 100% Indian Fruit Pulp, for the Indian Consumers by the Indian Farmers, and has 0% preservatives or concentrates.

When it comes to e-Marketplaces - B-Natural was holding a...

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