Campaign details
Brand: ITCBrand owner: ITCEntrant company: Performics - IndiaIdea creation: Performics MumbaiMarket: AsiaSector: Pharma & healthcareMedia channels: Sales promotion, Mobile & apps, Search marketing, Online display, Online videoBudget: 1 - 3 million
Executive summary
Anticipating increase in consumer preference for contactless shopping and home delivery during COVID-19, ITC introduced e-stores in 2020. ITC wanted to scale-up campaigns to drive awareness about the e-store as a grocery destination, acquire more market share and increase average bill value.
We decided to adopt a 360-degree approach integrating...