ITC E-Store: Aiming for D2C dominance with best use of digital media

Kirtana Nair

ITC, a private sector company, launched a campaign in India to acquire more market share, increase the average bill value and drive awareness.

Campaign details

Brand: ITCBrand owner: ITCEntrant company: Performics - IndiaIdea creation: Performics MumbaiMarket: AsiaSector: Pharma & healthcareMedia channels: Sales promotion, Mobile & apps, Search marketing, Online display, Online videoBudget:...

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