Itaú: You Are A Chat Away From Everything

Itaœ, a bank, created a bank account that is easily opened and operated from WhatsApp to simplify people’s finances, achieve 450k opened accounts, increase awareness nationwide and position itself as an innovative bank that’s different the rest.


Operating a bank is complex: it is the sector with the second highest number of complaints in the country for a reason. At Itaú, we wanted to change that and make the bank part of people's daily lives. That is why instead of making Argentines...

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